————————————————————Mining eMail GoldBy Jeffrey Jordan, Copyright 2002————————————————————Ther’s gold in them thar hills.
Mining eMail Gold
————————————————————Mining eMail GoldBy Jeffrey Jordan, Copyright 2002————————————————————Ther’s gold in them thar hills. or more likely, in the wellbeing graces of your prospects and customers. We are out of the dog days of summer and the carnival season is swiftly approaching Now is the occasion to make sure that you are maximizing the collision of your sales/marketing process, specifically your communications with your opt-in email base of prospects and customersYour opt-in email can be a pile of things including your newsletter, decree acknowledgements, customer service follow-ups and so onIf we technique our customer’s right, using one of our most firmness kit our opt-in email communications, we can significantly polish our salesThe October 2002 Consumer Email Study by DoubleClick revealed some customer preferences that can assistance you refine your results First, recipience your prospect/customer to receptive the email can be no meagre task. No question what you prate in your email, if they never willing it, it’s a gone causeIn the study, 60% of the respondents uttered that the most esteemed factor in breach their email was who the email was from, while 35% oral the burden queue was most celebrated So cherish your opt-in base like gold and you posses addressed 60% Remember, every note that you send to your catalogue cede be evaluated by your customers and THEY cede make the scorn if your email entrust be admireable of a look in the future. If you posses blown their trust in the preceding they may never receptive what you send them or may permanently route you to the trash folderStill the theme string is most revered to a significant allowance of email users Some interesting gender based influence came out of the studyCompelling Information/News69% Male 46% FemaleDiscount offer50% Male 64% FemaleNew Product Announcement37% Male 39% FemaleFree Shipping28% Male 43% FemaleIf you are selling primarily to one gender you can make a significant difference in alert rates by using a thesis succession topic which cede obtain a larger feeling from that crew such as discounts for peeress and compelling story for males Perhaps you compound a refund with compelling message in the topic line. When you assume about it, acceptance a 64-69% sensitive ratio is pretty significant considering the busy creation in which we live Once someone has opened your email, the most celebrated motivational factor for an immediate online purchase (cited by 70%) is the discount, followed by merchant recognition (60%) It is also interesting to bulletin that 78% of the permission-based email subscribers hold purchased through an e-mail link. As you can see these are some significant numbers!What can do to alter our results?Long-term, Continually Build Trust 1) Strive to provide facts and offers that are useful to your subscribers, So that they WANT to perceptive messages from you 2) Do not maul your list, too many messages sent to your e- mail base no question how useful cede overload those subscribers 3) Try to pace into the shoes of you audience and assume how they entrust cope to your message. Short-term, review and analyze your e-mail communications tactics 1) Review and check the thesis queue of your emails (offers, newsletters, acknowledgements, etc) to make sure that it is appropriate, compelling and targeted for your audience 2) Look for steal cross-sell, up-sell opportunities within e-mail communications that would be thieve Suggest a complementary product with a repayment in your behest acknowledgement e-mail. When done with tack, can be uncommonly compelling and gives your customer a special deal 3) Provide a emancipate “something” as a thank you It should be complementary to your customer base so that they find it of value. Periodic useful freebies can do wonders for your alert proportion There where a amount of more interesting message in the study You can achieve the full search at:http://www.doubleclick.com/us/knowledge/documents/research/dc_consumer_email_0210pdfStart today mining gold and building the trust of your blessing and most significant fountain of sales, your permission based email communications============================================================Jeffrey Jordan, President of Net Marketing ResultsHe has 20 years experience enhancing profits of Fortune 500 mid and paltry businesses. Subscribe free to Net Marketing Results Newsletter at http://netmarketingresults.com/signup2.htm Contact Jeff at mailto:jdj@netmarketingresultscom http://wwwnetmarketingresults.com http://wwwinstantprofitpowercom ============================================================ .